Agriculture4Tourism is a research for development project led by the University of Adelaide. Udayana University, University of Mataram, Sam Ratulangi University, BRIN and the University of Queensland are collaborating research partners. The project is a partnership between Indonesia and Australia and is funded by the Australia Centre for International Agricultural Research (ACIAR).
The project aims to overcome key constraints for smallholder producers in three Indonesian agricultural-tourism ecosystems through the inclusive, collaborative and value-creating development of improved practices and value chain partnerships. The purpose of this project is to enable smallholders to adapt to and accommodate change and opportunity through and by improved engagement with local tourism sectors. The project will (1) examine, through a participatory process, the disconnect between smallholder agri-food products and services with the expectations of local high-demand tourism markets, and (2) create shared solutions that are tested and evaluated through the complete value chain. The participatory whole-of-chain approach is to drive an actionable solution agenda and support the development of collaborative and inclusive partnerships. These partnerships between businesses will be the framework for ongoing and sustainable growth of the agribusiness-tourism ecosystem (in each location). Ultimately, we aim to inform and develop a guide for integrating development of capable and connected smallholder and tourism enterprises around common value creation goals. This will offer a transferable tool for supporting smallholder producers to sustainably engage with tourism opportunities in any location
Research Question
What gaps and opportunities exist that enable smallholders to adapt practices and products and engage with tourism markets in Indonesia?
Can collaboration and shared knowledge creation improve inclusivity, fairness, transparency and communication in the agriculture-tourism ecosystem?
Does the development of value chain partnerships improve the resilience of smallholder communities within the agriculture-tourism ecosystem?
Change theory (TOC)
The project aims to build the resilience in agricultural smallholder communities through an enhanced capacity to adapt to change and accommodate opportunity. Responsiveness to market drivers is being enhanced through a whole-of-chain focus on interventions. This is being achieved by connecting smallholders and their communities through collaborative partnerships with local tourism enterprises and identifying shared value creation opportunities. A demand-pull principle is being used, with Hotels, Restaurants and Catering (HORECA) engaged alongside smallholder farmers with a focus on creating shared value. A participatory process is used to identify, evaluate and implement opportunities. A demand-pull principle is being used, with Hotels, Restaurants and Catering (HORECA) engaged alongside smallholder farmers with a focus on creating shared value. A participatory process is used to identify, evaluate and implement opportunities. These facilitated value chain collaborations will be the vehicle to devise and test options through participatory, technically supported research trials and inform extension and peer adoption. An innovation platform approach for this research is enabling the project to deliver market focussed, adoption-ready practices and business options with stakeholder ownership. Creating a co-development guide through the culmination of this exciting research aims to creates a tangible opportunity for policy and future sustainable development
RESEARCH PARTNER
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