This research project aims to better understand how agribusiness and intensive tourism development can collaborate better for mutual benefit and more resilient communities.
Research locations
This project is being implemented in three distinct locations with the goal of creating a replicable model that fosters the synergistic development of local agriculture and tourism. By working closely with smallholder farmers and local tourism stakeholders, the project aims to demonstrate how agriculture and tourism can complement each other to drive mutual growth. This model focuses on integrating agricultural production with tourism activities—such as farm-to-table experiences, agritourism, and local product offerings—creating a more sustainable and interconnected economy. Once developed and refined, the model is intended to be adopted in high-intensity tourism regions, offering a blueprint for enhancing local livelihoods and strengthening rural economies by leveraging the natural link between agriculture and tourism.
BALI
Bali exemplifies a region with a rich history of both agriculture and tourism, where a thriving high-value tourism market coexists alongside significant smallholder farming communities. Despite the economic benefits of these industries, the island faces challenges in achieving sustainable development and balancing the needs of both sectors. Rapid tourism growth often puts pressure on agricultural land and resources, leading to concerns about environmental degradation, water scarcity, and the displacement of traditional farming practices. At the same time, there is potential for synergy, where tourism can support local agriculture through initiatives like farm-to-table dining, agritourism, and the promotion of locally sourced products. However, finding a sustainable approach that fosters economic growth without compromising the long-term viability of these industries remains a critical challenge for Bali.
West Nusa Tenggara
The island of Lombok in West Nusa Tenggara (NTB) is experiencing rapid growth in its tourism sector, which is significantly altering its agricultural landscape. Traditionally, Lombok’s agricultural products were largely traded to nearby Bali, supporting Bali’s demand for fresh produce. However, with the tourism boom in Lombok itself, there is a shift in economic focus, as local agricultural resources are increasingly being directed toward meeting the needs of the island’s own tourism industry. This transition presents both opportunities and challenges for smallholder farmers in NTB and Bali. In NTB, farmers may benefit from new local markets and tourism-driven demand for fresh, local produce, but they also face pressures to adapt to changing land use patterns and increased competition. Meanwhile, Bali’s farmers may experience disruptions in their traditional supply chains from Lombok, potentially leading to increased competition and shifts in market dynamics. Overall, this evolving relationship between agriculture and tourism in both regions has broad implications for smallholder livelihoods and the long-term sustainability of local economies.
North Sulawesi
North Sulawesi, home to the renowned Bunaken National Marine Park, is celebrated for its world-class recreational diving and vibrant marine biodiversity, making it one of Indonesia’s top tourism destinations. The region’s pristine coral reefs and rich underwater life attract divers and eco-tourists from around the globe, contributing significantly to the local economy. With Manado, the provincial capital, and the nearby Likupang area being nominated as a priority tourism development zone, North Sulawesi is poised for further growth in its tourism sector. This designation highlights the government’s focus on enhancing infrastructure, promoting sustainable tourism, and expanding visitor capacity in the region. However, this surge in tourism development brings both opportunities and challenges, particularly in balancing environmental conservation with economic growth. Efforts are needed to ensure that tourism development aligns with the preservation of Bunaken’s marine ecosystems and supports local communities. As tourism expands in Manado-Likupang, the region stands to gain from increased investment and international recognition, but it must carefully manage the environmental and social impacts of becoming a high-profile tourist destination.
OUR TEAM
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